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marketing

Jengel Factor
Manufacturers of children’s products make use of a number of things in their child marketing strategy:

Children’s innate preference for fatty and sweet products.
The jengel factor; nagging and screaming children in the supermarket, because they necessarily want that one biscuit or candy from Piet Piraat, Dora or Hello Kitty.
The modern age: a bit tired parents (two-earners, single parents) who keep children sweet with sweets; it’s unfortunately of this day and age.
The digital age: children are online oriented and often sit on the internet. Misleading advertising for children’s products on the internet is not yet prohibited.

Digital predators
In 2009, there was a ban on child advertising for unhealthy products. This ban only applies to advertise that is distributed via radio, TV, and print. Online marketing, via websites, is not included. Manufacturers make good use of this by placing coloring pages, games, competitions and the like on their websites (Tjezie, Paula, Max ice creams). So attracting children.

what the purpose of advertising is and why Dora, Piet Piraat and other (cartoon) movie characters are on a package. Make your children wise and resilient. digitally.

What you can do as a parent
Sign the citizens’ initiative on the Foodwatch site for a ban on child marketing of unhealthy products

This ban only applies to advertising that is distributed via radio, TV and print. Online marketing, via websites, is not included. Manufacturers make good use of this by placing colouring pages, games, competitions and the like on their websites (Tjezie, Paula, Max ice creams). So attracting children digitally.
Don’t give in at the store. Saying no is not a problem. It means that you are raising your child and teaching him/her (your) norms and values.
From the age of 7 you can explain very well to a child what the purpose of advertising is and why Dora, Piet Piraat and other (cartoon) movie characters are on a package. Make your children wise and resilient.

Good luck!

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